I just got back from the Advocare ADVONATION Conference in Atlanta.  My mind is still spinning!!!  The entire day was just awesome: we had world-class training that I can apply to all areas of my life, we heard from people who have taken claim of their life when they felt hopeless and now are living extraordinary lives with new found freedom.  In addition we got to hear a little “behind the scenes” from the Fittest Man on Earth – 4x CrossFit Champ and non-paid Advocare Endorser RICH FRONING!!!  He could endorse any supplement company but he chooses Advocare.  When asked why he uses it, he simply said, “It Works!”


Rich Froning and Rick Loy

I was really, really humbled and crazy excited to hear from

Dr. William Kraemer



He is on the Advocare Scientific and Medical Advisory Board, which is totally exciting.  He is a major player in the area of Sports and Fitness.  I hung on every word he said, and part of it made me feel like I was back in class studying for my Human Kinesiology degree!  I LOVED LOVED LOVED being taught by him!  And it was super exciting hearing him explain products like OmegaPlex, Herbal Cleanse and Spark!  I still feel giddy.  Please read his bio below.  I’ve just shared a small portion of it.

William J. Kraemer, Ph.D.


Professor of Kinesiology
Professor of Physiology and Neurobiology
Professor of Medicine

Academic Degrees

Ph.D., Physiology and Biochemistry, Minor: Biostatistics, University of Wyoming, Laramie, WY

M. S., Exercise Physiology, University of Wyoming, Laramie, WY

B.S., Health Education and Physical Education, University of Wisconsin-LaCrosse, LaCrosse, WI

Areas of Expertise

Exercise Endocrinology

Exercise & Aging

Exercise & Nutrition

Resistance Exercise/Training

Exercise & Women

Sports Medicine

Strength & Conditioning

Youth Fitness

Physical Performance

Sports Medicine

A Portion of his Biography (read full bio here)

Prior to his appointment at the University of Connecticut, he was a commissioned officer (Captain) in the U.S. Army’s Medical Service Corp and was stationed at the U.S. Army’s Research Institute of Environmental Medicine in Natick, Massachusetts working in military R @ D where he conducted research related to soldier fitness, stress physiology, soldier combat demands, environmental physiology resistance training, and ergonomics. As a research physiologist and biochemist he was the head of the Exercise Biochemistry Laboratory within Exercise Physiology Division.Dr. Kraemer is currently a member and Fellow in the American College of Sports Medicine and has served as a member of the ACSM’s Board of Trustees and Administrative Council. He is a past president of the National Strength and Conditioning Association (NSCA).

Dr. Kraemer was among the first group of members inducted as Fellows in the NSCA in 2007. Dr. Kraemer is also a Fellow in the International Society of Sports Nutrition and the American College of Nutrition. He is also a member of the American Physiological Society and the Endocrine Society.

Dr. Kraemer serves on numerous scientific journal editorial boards and is the current Editor-In-Chief of the Journal of Strength and Conditioning Research, an Editor for the European Journal of Applied Physiology and an Associate Editor for Medicine and Science in Sports and Exercise and is on the Editorial Board for the Journal of Applied Physiology.

Dr. Kraemer has also been a sport science liaison for the United States Olympic Committee to USA tennis, team handball, basketball, wrestling, and soccer. He has also served three different terms as a member of the United States Tennis Association’s (USTA) Sport Science Committee. He has authored and co-authored over 360 peer reviewed manuscripts in the scientific literature related to sports medicine, endocrinology of exercise, nutritional supplementation, exercise, military fitness, sports science, and resistance exercise and training.

Dr Kraemer recently (2012 copyright) published with Dr. Steven Fleck and Dr. Michael Deschenes (UConn Alumnus) a new textbook entitled “Exercise Physiology: Integrating Theory and Application”.

He has also authored or co-authored 10 other books in the areas of strength training and endocrinology of exercise and is working with his colleague, Dr Steven Fleck on a historic 4th Edition of their classic text book, Designing Resistance Training Programs.

He was selected by the International Olympic Committee (IOC) to edit (Dr. Kraemer and Dr Keijo Häkkinen’s) the Medical Commission’s book on “Strength Training for Athletes” which was published in 2002 and is also an editor (Dr. Kraemer and Dr. Alan Rogol) for the IOC’s Encyclopedia of Sports Medicine’s Endocrinology of Exercise and Sport which was published in 2005.

Considered by many to be one of the world’s preeminent scholars in the physiology and endocrinology of resistance training, Dr Kraemer’s work has spanned from the cell to the whole human being in the quest for greater understanding and knowledge in the area of exercise and sport science.

This is why my family uses Advocare, and why we professionally recommend it: It”s safe, “It Works!” – Rich Froning, in case you forgot :), and it’s cutting edge, providing us with world-class supplements to support our modern lifestyle needs. Plus the company is solid, has beautiful integrity, truly cares for people and values the family.



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